1
Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.

2
Work harder than anyone else and you will always benefit from the effort.

3
Get off the computer and connect with real people and culture. Life is visceral.

4
Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.

5
Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.

6
Being original is still king, especially in this tech-driven, group-grope world.

7
Try not to work for stupid people or you'll soon become one of them.

8
Instinct and intuition are all-powerful. Learn to trust them.

9
The Golden Rule actually works. Do good.

10
If all else fails, No. 2 is the greatest competitive advantage of any career.

— 10 Lessons for Young Designers
from John C Jay, Executive Creative Director, Wieden+Kennedy.
Courtesy of AIGA.